WORKEditorial.

AdvantEdge

Editor-in-Chief of AdvantEdge, a custom publication

Our goals were to reinforce AdvantEDGE’s mission to improve women’s overall health from the inside out, increase brand awareness of AdvantEDGE nutrition bars, encourage product trial and usage and build the consumer base through service-oriented, motivational content geared toward women. Distributed through a direct-to-consumer marketing program via Web, print and trade shows, each publication contained product coupons and consumer surveys to drive feedback and interaction with the brand.

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• Download TOC (.pdf)
• Download Inside (.pdf)