WORKEditorial.
Leading Edge
Our goals were to reinforce EAS' core brand message of Energy—Athletics—Strength, increase brand awareness, strengthen consumer loyalty and drive product sales through the presentation of content in an inspiring, powerful format. Distributed through a direct-to-consumer marketing program via Web, print and trade shows, each publication presented EAS’ full product line as well as special product deals and consumer surveys to drive feedback and interaction with the brand.
